Reimagining the face of skincare: Vida Glow’s Age Defiance campaign

Reimagining the face of skincare: Vida Glow’s Age Defiance campaign

Reimagining the face of skincare: Vida Glow’s Age Defiance campaign

Our new skincare is here. Press play on our Age Defiance campaign video below, then take a sneak peek behind the scenes of the shoot.

Busy, messy living is imperfect. It demands beauty that works. Skincare should be uncomplicated and hardworking – and that’s what inspired our Age Defiance campaign.

At Vida Glow, skincare isn’t a way of life – it’s a means to firm, glowing skin. Our product philosophies and formulas are driven by science and designed to be used consistently.

Age Defiance skincare

As a multi-benefit range designed to complement Natural Marine Collagen supplementation, the campaign is centred around Age Defiance’s clinical efficacy. Powered by Vida Glow’s first-to-market and trademarked active, Lumiséa™, Age Defiance is three skincare essentials to firm, brighten and hydrate.

And with clinically proven results, Age Defiance does what it says on the box. Rapid Renewal Serum is all-in-one to protect barrier function and offer a rapid smoothing effect – and visibly rescue wrinkles within 30 minutes. Eye Contour Cream is an advanced anti-wrinkle formulation to address signs of ageing around the eye – and reduce crow’s feet after 14 days. Hydra-Memory Cream is a moisturising gel-cream for 24-hour hydration.

Vida Glow Marine Collagen

The brief was simple: bring Vida Glow’s powerful, but simple bi-directional routine to life. We set our sights on raw beauty, up close and personal – hydrated with a glass of Natural Marine Collagen and Age Defiance skincare. Makeup artists massaged the Eye Contour Cream, Rapid Renewal Serum and Hydra-Memory Cream – noting skin looked plump, hydrated and lit-from-within. Skin was perfectly prepped with immediate skin-firming results.

With efficacy top-of-mind, the campaign speaks to the power of the pairing – and the supercharged simplicity of the Age Defiance routine.

Start and end your day with Vida Glow Age Defiance clinically proven skincare. The rest is up to you.




Age Defiance Discovery

Target visible signs of epidermal ageing

Age Defiance Rapid Renewal Serum

Visibly reduces wrinkles within 30 minutes
New Arrival

Age Defiance Hydra Memory Cream

Delivers 24-hour long-lasting hydration

Age Defiance Eye Contour Cream

Reduce the appearance of wrinkles and crow’s feet
New Arrival