Reimagining the face of skincare: Vida Glow’s Age Defiance campaign
Reimagining the face of skincare: Vida Glow’s Age Defiance campaign
Our new skincare is here. Press play on our Age Defiance campaign video below, then take a sneak peek behind the scenes of the shoot.
Busy, messy living is imperfect. It demands beauty that works. Skincare should be uncomplicated and hardworking – and that’s what inspired our Age Defiance campaign.
At Vida Glow, skincare isn’t a way of life – it’s a means to firm, glowing skin. Our product philosophies and formulas are driven by science and designed to be used consistently.
As a multi-benefit range designed to complement Natural Marine Collagen supplementation, the campaign is centred around Age Defiance’s clinical efficacy. Powered by Vida Glow’s first-to-market and trademarked active, Lumiséa™, Age Defiance is three skincare essentials to firm, brighten and hydrate.
And with clinically proven results, Age Defiance does what it says on the box. Rapid Renewal Serum is all-in-one to protect barrier function and offer a rapid smoothing effect – and visibly rescue wrinkles within 30 minutes. Eye Contour Cream is an advanced anti-wrinkle formulation to address signs of ageing around the eye – and reduce crow’s feet after 14 days. Hydra-Memory Cream is a moisturising gel-cream for 24-hour hydration.
The brief was simple: bring Vida Glow’s powerful, but simple bi-directional routine to life. We set our sights on raw beauty, up close and personal – hydrated with a glass of Natural Marine Collagen and Age Defiance skincare. Makeup artists massaged the Eye Contour Cream, Rapid Renewal Serum and Hydra-Memory Cream – noting skin looked plump, hydrated and lit-from-within. Skin was perfectly prepped with immediate skin-firming results.
With efficacy top-of-mind, the campaign speaks to the power of the pairing – and the supercharged simplicity of the Age Defiance routine.
Start and end your day with Vida Glow Age Defiance clinically proven skincare. The rest is up to you.
